Problem is it’s hard to find raw denim for girls. I guess there’s not a huge market for women who want to wear their jeans everyday for six months with out washing them. But I think the product is worth the six months. I heart the idea of a custom wash. What it really is is something like performance art. It’s unique to you and your body and what you put in your pockets and the way you sit and walk. Your denim tells the story of your life. I am in love with raw denim. It's the best way for your denim to define you and that's cool.... Says the girl who owns full body, drop-bottom flannel pajamas.

